Radio / Television News

Rogers Media prizes multi-platform reach over linear TV during upfront pitch


TORONTO - Journalists treated to a showcase of City's 2015-16 Upfront programming Tuesday morning were shown a 45-minute video about Rogers Media's varied media platforms that climaxed with a 10 minute-plus reel of Vice Media's digital content.The takeaway: Rogers Media wants to offer ad agencies and brand marketers dazzled by Google and Facebook an equally effective way to target ad dollars to young audiences increasingly migrating from traditional TV to new digital platforms. "The longest video was from Vice Media, which is a good exclamation mark for how the industry is changing," Rogers Media president Keith Pelley told Cartt.ca. after...