Radio / Television News

Parliamentary appropriation rising, radio investment falling, so no more CBC Radio ads, says CRTC


GATINEAU – As of yesterday, CBC is no longer allowed to air advertising on Radio 2 and ICI Musique.The CRTC granted the CBC’s request back in 2013 to sell national advertising on the services until August 31, 2016. The Corp. complained at the time its parliamentary appropriation had been shrinking every year, and it needed a financial boost to make certain ends meet.Advertisers, however, did not exactly beat down the CBC sales doors to buy ad time. According to the CBC’s Commission filing earlier this year to extend the permission to sell ads on the stations, it brought in just...