Non-simultaneous substitution could protect program rights, says Mediadenovo

OTTAWA – As it awaits its turn in front of the CRTC next month, Mediadenovo said that it has devised a way to provide an additional layer of funding for the beleagured Canadian TV broadcasting system.Through an expansion of its commercial insertion system (CIS), the company said that it could offer new program rights protection measures to Canadian broadcasters by allowing them to work with BDUs to jointly develop non-simultaneous substitution (NSS) for Canadian program rights.For broadcasters who own Canadian program rights, this would provide an opportunity to support NSS by offering a way to insert commercials in both US...