COMMENTARY: Set-top-box viewing data has not been mined – and that failure is now damaging the Canadian TV business

MOST AGREE THE PRIMARY reasons why Netflix – and for that matter all web-based media – has a growing advantage over traditional media are the streams of data they gather and use to make real-time decisions. It’s the so-called Big Data that web-based companies gather to make magic and produce profits.At Thursday’s Content Industry Connect event hosted by the Banff Media Festival organizers, one attendee (we’re told it was a fellow named Ahmad Iqbal from a company called Atendy) asked what is the best question I’ve heard put to a panel of broadcasters in a very long time, saying: “What...