CBC seeks Canadian YouTube stars

TORONTO – CBC is partnering with global media company Fullscreen in an effort to help Canadian content creators reach new audiences across the country through CBC, YouTube, and other distribution platforms.The CBC|Fullscreen Creator Network will give CBC access to more than 2000 Canadian-based content creators in all genres currently working with Fullscreen. The partnership will also extend CBC’s audience reach, national footprint and sales opportunities with Fullscreen’s expertise in developing and supporting digital content creators to build a creator network in the Canadian marketplace.“This new partnership will allow CBC to deepen its leading digital relationship with audiences by supporting this emerging group of...