TORONTO – Independent broadcaster Blue Ant Media has launched a new international distribution division loaded with 700 hours of factual, lifestyle, documentary, natural history, reality and scripted comedy programming.
Blue Ant International represents and delivers television content to a worldwide audience from its headquarters in Toronto. It recently acquired the SI Entertainment distribution division and will represent its high profile lifestyle and factual content as part of the overall portfolio. In addition to the SI catalogue producers, Blue Ant International represents award-winning content creators of both ready-made programming as well as formats, and will continue to actively seek new partnerships with rights owners to expand its offerings.
“The launch of Blue Ant International is an integral part of the growth strategy for our company,” said CEO of television & digital, Raja Khanna, in the press release. “In such a crowded marketplace, we hope to stand out by focusing on superior service and by continuing to build a roster of top tier content partners to create an industry-leading catalogue of high quality programming.”
