Anglophones own more portable devices; Boomers love their iPads: MTM reports

OTTAWA – While both the English and French language markets in Canada use the Internet as an important source for media, Boomers say newspaper subscriptions are still important, according to two new reports from Media Technology Monitor (MTM).A Profile of Boomers’ Media Technology Adoption and Use: Analysis of the English-Language Market focuses on Canada’s largest generation. While they have not grown up with publicly available Internet and wireless technologies, they have become avid users of these offerings, says the report.Highlights include:- Traditional TV and radio still rule among Boomers. They spend more hours a week watching TV on a set and...