Are Millennials watching live TV? Yes. And, no.

TORONTO – Despite seemingly endless ways to watch, listen and browse content, Canadians continue to mainly engage with live television, according to a new research from Ipsos Reid.The poll, known as the Canadian Media Landscape study, surveyed 11,300 Canadian adults (18+) between June – December 2014. It found that watching, (defined as any content consumed via live TV, PVR, streamed or downloaded, video on demand or on disc), took top spot in the Canadian media diet, accounting for 50% of their total media hours yesterday. More specifically, that represents 2.8 hours of a total of 5.6 hours spent with media (all...