Apply today for the first CTAM U Canada course

TORONTO – Friday is the deadline for CTAM Canada members to apply for the first course under the new the Canadian CTAM University Program.Offered through the Schulich School of Business (Executive Education Centre), part of Toronto’s York University, the course will focus on strategic pricing and profitability, including:- The theory behind value-based pricing;- How to use value-based pricing to establish the optimal price for new and existing products and services;- How to become a more effective competitive pricer; and - How to make more systematic pricing decisions.Open to and applicable to both cable and programming marketing professionals, this course is geared towards...