Apple, Android dominant with 65% of Canadian smartphone market

TORONTO - RIM’s losses are Android’s gains in the Canadian smartphone market where its total market share has risen 10% since January 2011. The finding is one of several important shifts in brand dominance across the country and across categories according to the August 2012 Ipsos Reid’s Mobil-ology study of smartphone, tablet and eReader users in Canada. Smartphone penetration now sits at 40% (up from 23%in January 2011) and tablet use has risen to 15% (up from 3% - amounting to a 400% rate of growth since January 2011). “In terms of smartphones, the big story in this wave of...