NEW YORK – Fantasy sports content provider RotoExperts has inked a content deal with the New York Daily News that will include written content and a crossover of talent across their digital, print and television platforms.
The New York Daily News will run daily columns from RotoExperts on fantasy topics ranging from fantasy football waiver wire pickups to weekly positional player rankings, plus feature video and audio content produced by RotoExperts’ sister property FNTSY Sports Network.
The new partnership, which kicked off in mid-August with an exclusive fantasy football insert that ran in all issues of the New York Daily News and across its digital sports section, will also include co-branded podcasts, audio and video productions.
“We’re thrilled to get the best fantasy content in the world out daily to the 40 million-plus readers of the Daily News,” said Fantasy Sports Entertainment Group president Louis M. Maione, in the news release. “And I’m honored that an institution with a century of existence entrusted us with delivering the same top-notch content to its readers.”
“The fantasy sports market encompasses the most passionate audience of sports fans. We are pleased to be partnering with RotoExperts to bring this expert content to our avid sports readership, and believe that it will be an important part of our sports offering in the months ahead,” added Grant Whitmore, EVP of digital at New York Daily News.
RotoExperts is owned by Canadian broadcasting and production company Anthem Sports & Entertainment Corp.
