Cable & Telecom

Antenna ownership floating TV industry, ad spend coming back to television

All is not so dire, says Deloitte’s annual predictions TORONTO – Deloitte is predicting the prevailing sentiment of doom for traditional TV will actually be muted in the immediate future, as high over-the-air television viewership (it’s free!) is expected to hold steady in the wake of cord-cutting. This year at least 1.6 billion people globally, representing 450 million households, will “get at least some of their TV from an antenna,” said Deloitte’s annual Technology, Media, and Telecommunications Predictions report, officially released Tuesday at an event in Toronto. That data is taken from 83 countries with a combined population of 6.6...