BROADCAST STORAGE IS undergoing a period of dramatic change as TV stations move to file-based workflows, network play-out centers move to HD and 3D services, and broadcasters re-purpose content for new devices like tablets and smart phones.
According to a new report from In-Stat called U.S. Broadcast Storage: Enabling the Digital Media Workflow, all of these factors will help to push the market for U.S. broadcast storage and news production systems to an annual value of $368 million through 2015.
“The nature of professionally produced television is undergoing fundamental changes. Multiscreen content delivery networks and services will eventually push a great deal of professional content into ‘the cloud’,” said principal analyst Gerry Kaufhold, in the report’s press release. “Even for local TV stations that produce their own talk shows, news, sports, advertising, and specialty programming, the changes in consumer behaviour require that content at least have ‘hooks’ and ‘triggers’ up in ‘the cloud’ to permit the maximum value of professional content to be realized as it flows through an ever-widening pool of delivery services.”
The research also found that:
– Producing content for multiscreen requires multiple resolutions and multiple CODEC support creating an exponentially growing storage problem;
– Six traditional storage silos of the video workflow, which include content production, ingest for local use, management for active use, staging for immediate use, staging for distribution, and archiving for permanent storage, are being consolidated; and
– News production equipment is showing gradual sustained growth.
