OTTAWA – A growing number of Canadians without paid TV subscriptions or antennas are still avid TV consumers thanks to the myriad online options, according to a new report from the Media Technology Monitor (MTM).
TV My Way: Analysis of the Canadian Market looks at Canadians who consume TV almost exclusively online, a group that the MTM has coined as “TV My Way.”
Highlights from the report include:
– While currently 20% of Canadians live without a paid linear TV service, 11% of the Canadian population falls into the TV MY Way (TMW) lifestyle, choosing the Internet to consume their TV content;
– TMW Canadians prefer to watch TV content on a personal device, with approximately 40% opting for their smartphone and 55% using a computer;
– In terms of the two language markets, Anglophones are twice as likely to be TMW individuals than Francophones.
MTM is the research arm of the CBC.
