OTTAWA – Despite a spike in listening options, AM/FM radio continues to play a major role in the media consumption habits of Anglophone Canadians, says a new report from Media Technology Monitor (MTM).
Radio: Analysis of the Anglophone Market looks at Anglophones' use of AM/FM radio content on traditional receivers, consumption of satellite radio, and accessing radio content online.
Highlights from the report include:
– Nearly 9 in 10 Anglophones report listening to AM/FM radio;
– The majority of AM/FM radio stations now offer their content online, and Anglophones just over one fifth of Anglophones currently listen to AM/FM radio online;
– While many Anglophones make use of multiple platforms, the most common way is to listen to AM/FM radio content solely via a regular receiver (54%). Even among younger Anglophones (aged 18-34), 48% listen exclusively through a regular receiver.
MTM is a research product of the Canadian Broadcasting Corporation (CBC/Radio Canada).
