OTTAWA – With more ways to connect to the Internet than ever, which screen do Canadians use to consume media when they have multiple screens?
According to a new report from Media Technology Monitor (MTM), the answer is all of them, depending on what specifically it is they wish to do. 4-Screen Anglophones: A Glimpse into Multi-Screen Media Behaviour says that portable media devices like smartphones and tablets are used most often for streaming music and social networking, while the TV screen is a key device for watching online TV and Netflix. The computer remains the go-to device for online activities.
Other highlights from the report include:
– 27% of Anglophone Internet users have four screens at their disposal: a computer, tablet, smartphone and TV connected to the Internet. Three years ago, only 3% of Canadian Internet users had all four screens;
– While 18-34 year olds are more likely to have any particular Internet device, 35-49 year olds are more likely to have all four. The cost of owning all four may still hinder younger Anglophones from owning all the devices;
– Households with children under 12 are more likely to have all four screens, as are households with teenagers; and
– Anglophone Internet users are twice as likely as Francophones to have all four screens.
MTM is the research arm of the CBC.
