Radio / Television News

And the winner is… CTV ad sales

TORONTO – With a few days left to go before the big event, CTV says it has sold out its advertising inventory for the Academy Awards and logged double-digit revenue increases over last year’s Oscar broadcast.“Often referred to as the ‘Super Bowl for women’, The Oscars consistently deliver one of the largest mass audiences of the broadcast season, and advertisers love to be associated with it,” said Rita Fabian, EVP of sales and marketing for CTV, in a company release.  “With added buzz this year because of the fresh, young Hollywood stars as hosts, selling out our inventory is no...