ANALYSIS: Why 5% PNI doesn't matter (and why DejaView helps illustrate the changing market)

THE CANADIAN CREATIVE community (by which I mean writers, actors, directors and other makers of television) is up in arms over the CRTC’s recent decision to harmonize a floor for spending by Canadian broadcasters on programming of national interest at 5%.Historically speaking, the guilds, unions and associations have every right to fear any reduction in the Cancon spend mandated by the CRTC. Our broadcasters do not exactly have a stellar record of treating the production and airing of Canadian content (except for news and sports) as anything but a tax on their operations that they were forced to spend, despite...