ANALYSIS: VOD's future is in advertising

TORONTO – While cable companies in Canada will have to convince the Regulator first, the changing experience Stateside when it comes to video on demand shows the platform is growing beyond its premium movie transactional business model into an ad-supported, free-to-consumer channel as well. In a two-hour session put together last week for Rogers employees, the company's programming partners and CTAM Canada members, Rogers Cable vice-president, television, David Purdy outlined some of the successes his company has had in the VOD space, from the TMN SVOD model where 50% of TMN viewing by Rogers customers is now done on demand...