ANALYSIS: Is Wind blowing its first-mover advantage?

By Perry Hoffman

TORONTO - Launching first in a market can bring tremendous rewards, but as Wind Mobile seems to be experiencing, it can also represent a serious misstep.Wind Mobile, the first of the new entrant wireless companies, launched service last December, but recent actions demonstrate that the company may have stepped into the market with the wrong foot. Chief customer officer Chris Robbins left earlier this month, and then, in what seems more like an act of desperation, the company announced that it would pay $150 to potential customers to break an existing wireless contract and switch. The two announcements come as the...