KELOWNA – Astral Media Radio Sales said that as of today it will sell ads for the Pattison-owned radio stations in Kelowna, B.C.
B103 (CKOV-FM) and Power 104 (CKLZ-FM) join the Astral-owned stations, 99.9 Sun FM (CHSU FM), 101 SILK FM (CILK+) and AM 1150 (CKFR) in the sales group. The stations formats do not compete with one another.
“The representation agreement offers national radio buyers one stop shopping for a group of diverse formats that collectively cover the demographic spectrum,” says the press release. These stations deliver a significant portion of consumers in the growing, busy, Okanagan Valley.
Kelowna is one of the largest markets in British Columbia, with a population of 176,400, and per capita retail sales that are 13% above the national average, according to the company.
Based on the BBM S1-08 survey, the five stations in this Astral Media Radio Sales group reach more than 120,300 listeners weekly and account for 73% market share in the Central Market.
Astral Media Radio Sales is a division of Astral Media, the largest radio broadcaster in Canada. AMRS represents 125 radio stations across Canada. 83 of these stations are owned by Astral Media, and Astral Media Radio Sales has exclusive representation agreements with other key broadcasters including CJRT-FM inc., Durham Radio Group, Haliburton Broadcasting Group, MBS, Milestone, MZ Media, The Pattison Group and Newcap Broadcasting Ltd.
The Jim Pattison Broadcast Group is Western Canada’s largest privately owned radio and television group, comprised of 28 radio stations and three television stations serving the needs of 17 markets in British Columbia and Alberta.
