TROIS-RIVIERES, QC – Cogeco Inc. has nailed the naming rights to the new Trois-Rivieres amphitheatre.The facility, which is scheduled to open in the spring of 2015, was officially unmveiled as ‘Amphitheatre Cogeco’ on Tuesday. The deal includes three optional five-year extensions, which could bring the duration of the agreement to 20 years.Cogeco called the agreement “highly symbolic” noting that Trois-Rivieres is the company's birthplace."We are delighted that the amphitheatre will bear the Cogeco name," said Cogeco Cable president and CEO Louise St-Pierre, in the news release. "Cogeco was founded more than 56 years ago in Trois-Rivieres, where it blossomed and...