AMI's described video broadcasts a hit with Blue Jays fans

By Lesley Hunter

TORONTO – The Toronto Blue Jays have teamed up with Accessible Media Inc. (AMI) to offer at least 16 game broadcasts with live described video, making them the first professional sports organization to gear broadcasts towards audiences who are blind or partially sighted. Speaking Wednesday evening at a CTAM Canada event at the Rogers Centre in Toronto, David Errington, president and CEO of AMI, praised the Canadian broadcasting for its commitment to accessibility and outlined his company’s goal to add more live events to its schedule. “When we do our research with our consumers, they want to consume media just...