America's business elite embracing on-line media: Ipsos MediaCT

NEW YORK, NY – America’s senior executives often use all media channels, including digital media, for their information needs, according to the results of Ipsos MediaCT’s The Business Elite Study. “Top executives are heavy users of what we think of as traditional media, such as television, newspapers, and magazines, but they are also getting more deeply into the digital space, not only the Internet itself, but streaming video, blogs, podcasts, and the like,” said Ipsos MediaCT Vice-President Hugh White. The top executives in America’s leading companies agree that the Internet is a valued source for information, but almost half (47%)...