Amazon, Netflix, use original, local content build presence in new markets

Strategy could help Canadian creators gain deeper access to U.S. marketNEW YORK – Amazon and Netflix have both boosted their original video content production since launching internationally, a move that has enabled them to both adapt and thrive in countries beyond the U.S., says new data from research firm IHS Markit.Offering content that is locally made, but which plays worldwide, is just one of the methods that Netflix, in particular, has used to revolutionize the TV programming business. Both streaming video giants also employ other strategies, such as local currency pricing, local-language websites, dubbing and subtitling.Netflix launched 1,257 hours of...