SEATTLE — Amazon Music and Twitch (a division of Amazon dedicated to live streaming content for video gamers) announced Tuesday they have partnered to incorporate Twitch’s live streaming functionality into the Amazon Music app.
Launching today on iOS and Android, the combined functionality will allow musicians to connect live with Amazon Music’s more than 55 million customers across all streaming tiers, says the news release. In addition, fans will be able to move seamlessly between live streams and recorded music, and will have new ways to discover artist live streams within the Amazon Music app, including push notifications from artists they follow when they go live on Twitch, and also through Amazon Music’s new “Live” browse page.
“The combination of live streaming, coupled with the on-demand playback of songs on Amazon Music is ground-breaking,” said Ryan Redington, director of Amazon Music, in the news release. “We’re providing artists with more tools to instantly engage with fans, and this new feature couldn’t arrive at a more crucial time in the industry. More than 1,000 artists have already connected their Amazon Music accounts to Twitch, and this is just day one. Together with Twitch, we’re making it possible for artists across all genres, at all moments of their careers, to harness the social power of live streaming to create more engagement with their recorded catalogue.”
For more information, please visit artists.amazonmusic.com/live.
