CALGARY – Alpine Canada today announced a multiyear partnership with Montreal’s Stingray Digital as the media company will become the Official Music Partner of the ski association.
Stingray will join the Alpine Canada alpine family for the next Olympic Games and World Championships, through 2020, the two organizations said today. “The partnership is anchored around direct support for athletes, including an official athlete ambassador role to be named at a later date,” reads the release. In addition, fans will be connected with Stingray's digital music channels at all Alpine Canada hosted events across Canada.
"We are honoured to have Stingray join the Alpine Canada family. The drive and entrepreneurial spirit of Stingray, evidenced by their remarkable success over the last number of years, aligns perfectly with the ambitions and drive of our athletes," said Mark Rubinstein, president and CEO of Alpine Canada (and a former executive with both CHUM and Insight Television). "We look forward to working together with Stingray in the years ahead to ensure that Canada remains a world leader in ski racing"
"Stingray has always been dedicated to promoting home-grown talent, and as such we are delighted to be Alpine Canada's Official Music Partner," said Eric Boyko, president, and CEO of Stingray, in the release. "Alpine Canada's mission of encouraging the highest levels of performance perfectly aligns with ours. The entire Stingray team is inspired by the passion and perseverance of our athletes, and look forward to following their rise to the podium."
