Almost 90% of video ad campaigns now run multi-screen

TORONTO – The rise of Connected TV helped boost multi-screen campaigns to 87% of campaigns in the Videology platform, a 28% jump from the previous quarter, according to new data by Videology.The Q4 2017 Canada Video Market At-A-Glance report found that PC and mobile campaigns now comprise 73% of campaigns run through Videology's platform in Canada in the fourth quarter, while PC, mobile and CTV campaigns made up 14%. PC only and mobile only were 12% and 1%, respectively."Canadians today are consuming more video content on more screens than ever before," said Videology’s North America marketing and sales EVP Mark McKee, in the report’s...