TORONTO — Rogers Sports and Media announced today the launch of its “All In” inclusion and diversity program which will provide free advertising and creative services to five Canadian charities as well as help amplify the stories of a number of Black-focused charities and businesses.
The five organizations receiving free advertising and creative services through Rogers Sports and Media’s All In program are Big Brothers Big Sisters, Blacbiblio.com, Canadian Women and Sport, Friends of Ruby and Spirit North.
“Though these five organizations differ in their specific missions and the communities they serve, they each share a profound sense of hope for an equitable future,” said Jordan Banks, president of Rogers Sports and Media, in a press release. “All of the organizations have an unrelenting drive to create positive change that is extraordinarily inspiring, and that is precisely what led us to select them as our 2021 All In partners. We are grateful to collaborate alongside them to share their unique stories and values with more Canadians than ever before.”
In addition, due to the high volume of submissions for the 2021 All In program, Rogers has chosen an additional 10 organizations which support the Black community to be profiled across the company’s media assets. These profile features will highlight the charities and small businesses, along with work being done in the community, throughout February during Black History Month. The organizations are BlackHealingTO, Jeffrey Tosh Art, KidsSwag, Lay Up Basketball, MFMG Cosmetics, Naij Hair, Nia Centre for the Arts, Oofii, Shayla’s Voice, and KinkyCurlyYaki.
The 2022 application process for the All In program will open later this year. More information can be found here.
For more on today’s announcement, please click here.
