Cable / Telecom News

Alcatel unveils new youthful branding in North America

IRVINE, CA – Alcatel is rolling out of its new branding in North America as it seeks to tap in to the Gen-X and Millennial markets.Unveiled globally during last month's Mobile World Congress in Barcelona, the company said Tuesday that its new branding simplifies the company's image from Alcatel Onetouch to Alcatel, a deliberate approach to capture brand awareness and expand the company's audience reach.  The more accessible and youthful look will assist the brand in growing within the Gen-X and Millennial consumer segments, where these users rely so heavily on their mobile devices to power their daily lives."We've taken...