HAMILTON, Ont. and HOUSTON, TX – AIRO.LIFE, a phone maker based in Hamilton, Ont. and Houston, TX, announced today it had changed its name to OHANA Inc. in Canada and OHANA OATH Inc., in the United States.
There are two reasons for the name change. “The primary driver is the word OHANA is more on-brand for us. OHANA is a Hawaiian word that means extended family, which speaks to the interconnected nature of what we, as a company are doing and speaks to our four pillars people, planet, passion, and profit,” said company founder Doug Mochrie, in a press release.
“The secondary driver is that we were also finding the AIRO.LIFE brand was not resonating in international markets, which is where we see a great amount of potential for growth in the coming years.”
Trademark applications for the company’s new name are pending, while the company has already trademarked “Be Free”.
“OHANA’s Be Free enabled devices are Free smartphones and data plans: the world’s first quality smartphone and data plan free for the end-user,” the press release says.
The company is committed to disrupting the telecommunications, fintech and content marketing verticals with its devices, which “represent the democratization of data and a breaking down of the digital divide, with free access of information with a means to education with the hopes of less consumption and more environmental awareness,” says the release.
“If people no longer have to spend money on phones and phone plans, that will help foster financial independence, and combined with free access to information, people become more aware of the world around them, enabling the potential for further education,” said Mochrie.
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