MONTREAL — Telus has chosen marketing analytics company Aimia as its loyalty platform partner for its new Telus Rewards Program, Aimia announced Monday in a press release.
“As part of our commitment to put customers first in everything we do, we wanted to offer a loyalty program that provided added value to our customers,” Simone Lumsden, vice-president of customer relationship marketing and engagement for Telus, said in the news release. “Aimia provided us with the expertise and marketing technology to fulfill this commitment.”
Telus customers participating in the program will be able to earn and redeem Telus Rewards points to save money on new smartphones, tablets, roaming travel passes, prepaid cards, accessories and more.
According to Aimia’s press release, the Aimia Smart Button loyalty platform provides the Telus Rewards program with a robust customer-centric platform that easily integrates into the company’s own operating systems. Through built-in data exports, the platform allows for real-time customer-level analysis, allowing Telus to effectively segment and engage with its customers with increased relevancy, Aimia said.
“Aimia’s passion is helping our clients create deep and lasting relationships with their customers,” Kevin O’Brien, chief business development officer at Aimia in Canada. “We are proud to welcome Telus onboard as the first telecommunications leader to join the list of international clients using Aimia Smart Button to power their customer-focused loyalty initiatives.”
