Aimia to power new Telus Rewards program

MONTREAL — Telus has chosen marketing analytics company Aimia as its loyalty platform partner for its new Telus Rewards Program, Aimia announced Monday in a press release.“As part of our commitment to put customers first in everything we do, we wanted to offer a loyalty program that provided added value to our customers,” Simone Lumsden, vice-president of customer relationship marketing and engagement for Telus, said in the news release. “Aimia provided us with the expertise and marketing technology to fulfill this commitment.”Telus customers participating in the program will be able to earn and redeem Telus Rewards points to save money...