Agenda released for The Future of TV Advertising Canada event

MEDIATEL EVENTS, ORGANIZERS of The Future of TV Advertising Canada virtual conference, today published the agenda for the event scheduled to take place Wednesday, Sept. 29. Although the full agenda has not yet been released for this free online event, organizers have highlighted five discussions they say attendees should not miss: How both buyers and sellers harness the power of streaming and connected TV (11:30 a.m. - 12:15 p.m. ET) Advanced advertising on linear TV with shared audience segments: why it matters (1:40 - 2:05 p.m. ET) Next steps in TV attribution and optimisation (2:05 - 2:40 p.m. ET) What...