LOS ANGELES – The Africa Channel has come to Canada by launching on the subscription streaming platform Demand Africa.
The channel currently broadcasts into more than seven million homes in the U.S. and Caribbean, through some cable and satellite providers, with over 1,000 hours of English language lifestyle and entertainment programming from across Africa and the diaspora.
The channel does not appear to be available on major Canadian BDUs.
"We are thrilled to introduce our multi-cultural Canadian audiences to The Africa Channel's unique programming, much of which will be receiving its Canadian premiere on our platform," said Dean Cates, vice-president of digital strategy for Demand Africa, in a press release. "As a global OTT service provider, our goal is to make modern Africa's influence and culture more accessible throughout the world. In addition, audiences will also have the opportunity to access a vast library of curated programming from the continent on Demand Africa's subscription video-on-demand service."
"The growth in content consumption through the internet has allowed us to target African diaspora audiences and cultural enthusiasts worldwide who seek well curated Pan-African content which major networks and streaming services consider too niche and are often reluctant to carry,” added Narendra Reddy, general manager of The Africa Channel.
“We are excited that this trend has also allowed us the opportunity to expand our reach for The Africa Channel which has been broadcast to US and Caribbean audiences for over fifteen years."
The Africa Channel is the first streaming channel to launch on Demand Africa's subscription service and joins a growing library of over 1,500 hours of Pan-African TV shows, series, soaps, movies and lifestyle entertainment.
Viewers have the option of either purchasing a standalone subscription to The Africa Channel for C$2.70 per month or have it included with their monthly or annual subscription to Demand Africa, which is $9.49/mo. or $95/year.
