Advertising still pays off for content discoverability: MTM

OTTAWA – More screens and more content sources means that Canadian-made content must be both easily available and easy to find for it to succeed in a competitive local and global market. But according to new research from the Media Technology Monitor (MTM), just over a third of all Canadians say that finding new TV content they want to watch is easy.This past year, the MTM worked with a consortium of researchers at the Canadian Media Fund (CMF), the National Film Board of Canada (NFB) and Telefilm Canada as it asked Canadians about how they discover TV content. The result...