Advertising Standards Canada is now Ad Standards

TORONTO — Advertising Standards Canada will now be known as Ad Standards after refreshing its corporate identity in collaboration with branding expert Anderson DDB Health & Lifestyle.Ad Standards will use a new logo that features dynamic bars of transparent colour that move upwards, which the company says symbolize that advertising standards raise industry integrity and heighten consumer confidence.“The refreshed material was designed to ensure that our organization’s identity will continue to be impactful and meaningful for consumers and the advertising industry in the years to come,” said Jani Yates, president and CEO of Ad Standards, in a press release. “We...