TORONTO — Advertising Standards Canada will now be known as Ad Standards after refreshing its corporate identity in collaboration with branding expert Anderson DDB Health & Lifestyle.
Ad Standards will use a new logo that features dynamic bars of transparent colour that move upwards, which the company says symbolize that advertising standards raise industry integrity and heighten consumer confidence.
“The refreshed material was designed to ensure that our organization’s identity will continue to be impactful and meaningful for consumers and the advertising industry in the years to come,” said Jani Yates, president and CEO of Ad Standards, in a press release. “We would like to thank the team at Anderson DDB for their support and the amazing work they did.”
Ad Standards is launching a brand new PSA campaign, which highlights the organization’s 60-year history as a national, independent, advertising self-regulatory body. The PSA will be distributed widely in the coming months by Canada’s major media companies, Ad Standards said.
Anderson DDB was also the creative partner for the PSA project, putting together several spots for television, radio, print, digital, and out-of-home platforms.
“By helping ensure that Canadian advertising remains truthful, fair and accurate, Ad Standards has been doing the right thing for the ad industry and consumers for over 60 years,” said Kevin Brady, president and CEO of Anderson DDB Health & Lifestyle. “The new PSA campaign highlights this idea and draws attention to the meaningful work being done by Ad Standards. Our team enjoyed developing this integrated campaign and helping to build awareness of responsible advertising industry self-regulation.”
To view the PSA campaign, visit adstandards.ca/PSA.
