Advertising revenues set to bounce back this year, says SNL Kagan report

MONTEREY, CA - TV and radio station advertising revenues are poised for recovery, with 2010 ad revenues expected to climb 14.3% and 6.4% respectively, according to new projections from SNL Kagan.The research firm said Monday that while the massive declines experienced by both industries in 2009 create a favorable year-over-year comparison, increased spending on political and auto advertising, tighter inventory and growing rates are also expected to drive revenues. TV station ad revenue (including on-line) is projected to reach US$19.8 billion in 2010, up from US$17.3 billion in 2009, when industry ad revenue hit the lowest level since 1995. Total...