Advertising recovery point too early to tell: Corus CEO

By Ahmad Hathout Corus CEO Doug Murphy said on the company’s fiscal first quarter conference call Friday that the point at which there's recovery in advertising demand and revenues is too early to tell, as he said the company is happy to put behind a rough 2023 in which it pleaded with the CRTC to reduce its regulatory obligations. “On the one hand, we expect the return of new scripted programming to catalyze primetime marketing investments by our advertisers,” he said on the call. “On the other hand, the macro-economic environment remains uncertain while distortions related to post-pandemic normalization of...