Radio & Television

Advertisers say Canadian TV is doing fine

GATINEAU - “Overall, television itself as an advertising medium, remains very strong,” the Association of Canadian Advertisers vice-president of policy and research, Bob Reaume, told the CRTC this morning. The annual Canadian ad spend on television is now at about $3.2 billion, and it’s growing, said Reaume, adding that TV’s share of the ad spend has been, and is remaining, stable, with small levels of revenue growth every year. “Year in and year out, TV has attracted about a quarter of all of the advertising spend in Canada,” he explained. One of the primary concerns of the ACA and its...
 

Our industry and COVID-19

We've gathered a number of links where Canadian cable, radio, television, telecom and wireless companies have posted their responses to the Covid-19 pandemic.