LOUISVILLE, CO and NEW YORK – CableLabs and Canoe Ventures have released a new draft reference architecture specification called ‘Advanced Advertising 1.0’, created to further the development of cable advertising products.
Advanced Advertising 1.0 comprises a set of component specification and standards that, individually, allow cable companies to provide more innovative types of advanced ads, such as interactive advertising, video-on-demand (VOD) advertising within existing VOD platforms, and advanced forms of addressable advertising.
Taken together, the advanced advertising specification will allow multi-system operators (MSOs) to offer products with consistent technologies, metrics and interfaces across a national footprint.
The Advanced Advertising 1.0 spec was developed and will be maintained by a CableLabs Working Group made up of U.S. MSOs, Canoe Ventures and CableLabs technical leads, along with input from the vendor community.
For more information about Advanced Advertising 1.0, visit www.advancedadvertising.tv
