Adoption of skinny basic TV packages still low: MTM

OTTAWA – While the majority of Canadians say that they are aware of skinny basic TV packages and pick and pay TV, only a fraction have actually subscribed to these options, according to a new report from Media Technology Monitor (MTM).Skinny Basic and Pick & Pay: Analysis of the Canadian Market explores awareness, interest and adoption of the $25 Starter TV packages, also called Skinny Basic TV packages, and the pick and pay TV option which enables the purchase of standalone TV channels on a per basis cost.Highlights from the report include:- Over half of Canadians report being aware of...