Addressable TV advertising rollout hampered by “bickering”, “petty nonsense”: GroupM’s Gotlieb

LONDON – Television broadcasters and platform owners must put aside their differences and work together to offer advertisers easy access to targeted inventory, says GroupM Global chairman Irwin Gotlieb.According to a Videonet report, Gotlieb told the Future TV Advertising Forum in London that even the best broadcasters with the best audiences and programs will lose out within three years if they deny advertisers what they want.“We need to put the bickering to the side and start delivering the goods that technology now allows TV to provide. There are markets like the U.S. where channel owners do not own the distribution infrastructure, relying on...