Addressable TV ads driving “insane” revenue growth

By Linda Stuart

LONDON – Addressable TV ad campaigns are driving TV ad revenues to “insane” levels in some markets, according to David Downey, CEO and president of Invidi Technologies, a developer of targeted advertising systems, originally founded in Edmonton and now headquartered in Princeton, N.J.Downey made his comments earlier this month at the Future TV Advertising Forum held in London, England. Click here for the full presentation.Talked about for years, addressable TV ad systems use dynamic ad insertion technology to allow advertisers to target specific household audiences, based on age, income and other demographic factors, such as the presence of children in...