Addressable advertising growing

AMERICAN NATIONAL TV NETWORKS and local broadcasters are increasing their use of addressable advertising products, and are also expanding their plans for addressable advertising on their Internet portals, according to research firm In-Stat. With the explosion of video, especially broadcast TV programming, flooding onto the Internet, "national networks and local broadcasters have an incredible opportunity to become key distributors of addressable advertising that extends beyond traditional TV screens," the high-tech market research firm says. (For this In-Stat report, addressable advertising refers to any form of advertising that is placed under the control of the advertiser.) "We see the worldwide market...