Addictive Mobility acquisition key to Pelmorex’s transition to data solutions provider

OAKVILLE, ON - Weather company Pelmorex has bought Canadian mobile advertising company Addictive Mobility as part of its planned transition to an information networks and data solutions business. Financial terms of the deal were not disclosed. Pelmorex said that the acquisition will allow it to utilize Addictive Mobility's digital audience buying platforms and pinpointed targeting to reach the right users, at the right time, with the right message and creative. In addition, clients of both companies now have access to managed programmatic services, including mobile audience extension, leveraging insights from Addictive's proprietary mobile-first data management platform and Pelmorex's first-party data and...