TORONTO — Adara Technologies announced Monday a large Tier 1 North American cable operator is the latest customer to choose Adara’s SIPV (Switched IP Video) solution to enable deployment of dozens of new HD and 4K video channels as well as significant new DOCSIS services.
Adara’s SIPV solution lets broadband service providers free up large amounts of their spectrum in as little as 90 days for immediate DOCSIS expansion, the company said in its news release. The Adara SIPV solutions works with all legacy and new set-top boxes to immediately deliver video more efficiently by not only “switching” the multicast programs rather than broadcasting them, but also by distinguishing between MPEG2- and MPEG4-capable set-top boxes — a unique and powerful feature Adara calls “codec-awareness”. This feature enables the bandwidth efficiencies of MPEG4 without the costly and customer-disruptive requirement to force the replacement of remaining MPEG2 set-tops.
According to Adara, the benefit is that SIPV can free up to 80% or more of an operator’s bandwidth in as little as 90 days so that it can be used immediately for multi-gigabit broadband expansion using DOCSIS 3.0, 3.1 or Full Duplex for services such as cellular backhaul, faster high-speed Internet, unicast (OTT) and multicast IPTV, increased 4K UHD delivery and more.
“This cable operator customer expects the unique capabilities and benefits of our Adara SIPV solution to deliver significant amounts of spectrum that would not have otherwise been possible without a massive capital investment and significant customer disruption over many years,” said Joseph Nucara, CEO of Adara, in the news release. “As a result, the company plans to simultaneously add many more HD and 4K channel offerings, expand its IPTV offering over DOCSIS, all while furthering broadband expansion to ensure continued high customer satisfaction and subscriber growth.”
Adara did not yet have permission to name its new cable operator client, only saying it has millions of customers and “this highly respected operator has been a leader for years in addressing the growing and complex demands of today’s broadband cable customer.”
“The company already offers Gigabit broadband across its entire footprint, was a pioneer in the use of switched digital video over a decade ago to enable delivery of hundreds of longtail channels and had already reclaimed its analog spectrum with an extensive DTA deployment to go all-digital,” Nucara added. “Yet, as a result of our SIPV solution, the company will free up even more bandwidth to significantly expand its DOCSIS service offerings further, and very cost-effectively — saving upwards of $100 million in our estimation. In essence, with SIPV, the company now has a path to future-proof its network for whatever new broadband and IPTV services it may want to offer for the next decade and beyond.”
