TORONTO – Adara Technologies has tripled its sales force in the U.S. to meet demand for its DOCSIS-expanding switched IP Video (SIPV) solution.
Adara said that it has reached an agreement with account management firm The ECAM Group to help boost its sales and support coverage south of the border.
Mark Guerrazzi, Adara’s VP of sales and business development, said that The ECAM Group, plus its regional representative firms Giganet Sales and Teracom Sales, are particularly well suited to represent Adara Technologies in this market.
“The interest we have received from Tier I operators is a fairly recent development,” said Guerrazzi, in the news release. “However, when you consider the ultimate benefit of enabling operators to accelerate DOCSIS expansion for residential broadband, B2B services including cellular backhaul and IoT while, at the same time, enabling the addition of many more HD and 4K channel offerings, all without customer disruption, the mounting interest among all sizes of operator is understandable.”
