Ad spending in Canada to jump 23% over five years

TORONTO - According to new research from the Canadian Marketing Association, marketers plan to dramatically grow their ad spend between now and 2011. A new report from the CMA today says that spending in Canadian media will increase from $19 billion in 2007 to more than $23.3 billion in 2011, with digital media leading the growth. And, says the marketing association, that means “every dollar spent on advertising will directly result in nearly $9 of economic activity in Canada, with overall direct sales from advertising campaigns expected to reach $203 billion by 2011, a 33% increase from today's levels.” Of...